Archive for March, 2008

The realty office: a profit eating beast that must be slain

I took this shot the other day through the window of a local real estate office and immediately started calculating the rent. Empty cubicles covered in paper! They made no sense twelve years ago when Brad Inman started talking about…


Looking for Jericho and finding Mayberry

The explosion assaults your otherwise quiet, habit-filled day. In the distance, a massive mushroom cloud heaves toward the heavens. Seconds later, you buckle from the shockwave. An electromagnetic jolt shocks you back to the Stone Age. When you regain consciousness…


As the walls of Jericho tumble, reevaluate everything

CBS yesterday announced that Jericho has been canceled. The show was canceled because it failed to take into account the Gen Y viewer and the fact that while they watch the program, they don’t do it in a way a…


Get a jolt of 1000Watt

Receive new blog posts the instant we hit publish.

No spam

Let go of the listings, focus on your brand

Scads of aggregators and media companies emerge collecting listings and building bigger, cooler, flashier search sites. Brokers get on board. Had anyone Nostradamused this 12 years ago, they would have been stapled to a yard sign and burned as a…


Real Estate’s demons

In 2006, Harris Interactive published a poll listing the most (and least) trusted professions. Doctors topped the list, and were “completely trusted” by only 50 percent of respondents. Real estate agents neared the bottom of list, again, barely beating out…


Imagining a new real estate brokerage

All right. We get it. Real estate’s in a pickle. Former NAR Chief Economist John Tuccillo’s recent observation that Realtor competence has fallen to its “lowest point ever”, has got everyone thinking, how much worse can this get? Some of…


FSBO, Web 2.0 style

I went to two open houses yesterday. My sister and her partner are looking for a place. The homes we looked at were on the same street in Oakland. One was listed by an agent with Pacific Union, a prominent…


What will real estate search look like in 2010?

Real estate search has changed a lot in the past five years. Mapping, data overlays, better design and a freer hand with listings themselves have brought us some great models. But search has nonetheless become cocooned in the soft fibers…


What if you received this in your inbox?

Dear Jean and Tom, Hi, this is Marc Davison, General Manager of Davison Real Estate. In conjunction with Margaret Hill, your agent, I want to personally welcome you to your new home, and our community. This is a great place…


Zillow jumps into the credibility gap, naked

Last week, Zillow lifted the veil on its much anticipated mortgage initiative halfway. The consumer-facing part is still under wraps, but we now know the company plans to screen the mortgage professionals it allows to interact with its consumer visitors….