I hope that others follow with their scripts ideas here and maybe, someone from the home office might find one they like and commissions it. What a success story it would for the industry as it rallies around it's oldest brand and what a success story this would be for Web 2.0.

I appreciate your creative interpretation of what the Coldwell Banker ad could be but I absolutely detest the entire campaign.

When I see this campaign and think about how they came up with it the first thing that comes to mind is this:

Coldwell Banker went to their marketing company and said "Look, we want something funny, not something that screams "REAL ESTATE" in flashy letters and doesn't portray the housing market as a golden market (bad) or as a declining market (bad)."

Then came the typical corporate "But it can't be controversial or too funny because we want consumers to know we take their business seriously. Oh, and no picket fences!"

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So what do we have left now? Two paintings of the CB founders, looking over some generic Coldwell Banker office, conversing about staring competitions and their discovery of the "internet" in 2008. These gentlemen may also have been ventriloquists prior to forming a real estate agency because they don't even have to move their lips to speak with each other. (Gotta save money in these hard times!)

The entire ad campaign is about as funny as you would expect strange voices emitting from two stationary paintings at 1:00 am to be and did nothing but set Coldwell Banker back 10 years (when the ad would have, maybe, been successful).

They didn't do anything ground breaking. They did nothing for their brand heritage. And, their worst offense of all, they didn't explain how they are any different from the dozens (or hundreds) of real estate sites that offer exactly what they offer and then some.

What would I have done? I would have created a fusion of past and present with a commercial that simultaneously shows how Coldwell & Banker worked with buyers back in the day (complete with the aged film/sepia coloring) and how one of their agents work with a modern day buyer. Show how much leg work and computer work they do for every client and glide them through to a smooth transaction finish. At the very end you would see both buyers, hopelessly in love with their new home, receiving the keys from their agent. Then they can do a "Coldwell Banker: Creating new chapters in life since 1906."

Is it perfect? Probably not. But with my ad campaign you would at least know you it's an experienced real estate agency. Throw in a ColdwellBanker.com under the logo and anyone curious will at least visit the site and discover all these features the talking paintings were yammering on about.

By the way, if Coldwell Banker paid millions to start an ad campaign like this one I think I might be in the wrong business!