Archive for January, 2008

Change your thinking, change your life

Lots of talk, focus, concern about the economy. Lots of fear about money. About spending it. About making it. About where more is going to come from. About how little there seems to be of it. About tightening up the…


Part III: Synchronicity

Part 1- Message in a Bottle Part Two – Walking on the Moon These are the chronicles of real estate people walking confidently into new territory. People that think to wonder why. They are connecting. Linking. Creating value. Greg Tracy…


Sawbuck offers an “alternative” alternative brokerage model

Cut your commission, offer buyer rebates, rock the website, get that consumer religion … and, after a few hard-bitten years, fade away. Such has been the trajectory of nearly all discount or “alternative” brokerage shops for the past decade. Today,…


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Roost unleashes a killer app … IDX

Roost launched last week, and I love it. They didn’t get sucked into the online real estate map and data fetishism I’ve bemoaned for some time. Rather, they deliver the goods – the listings – in the simplest, fastest way…


60 Minutes on real estate, act two

Last night, millions of Americans got to watch 60-minutes’ latest installment on the real estate market. The segment centered on Stockton, California – ground zero for the foreclosure epidemic, where 4,200 homes either sit in default or foreclosure. That number…


When AdAge starts asking questions, will real estate start listening?

From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…


You are not everyone

This particular Godin post is worth reading. If cementing a relationship is all about the lasting impression – what have you done lately to create a long lasting bond with your customers? Given today’s market conditions and economic trends, does…


A little clean up work can’t hurt.

Riding shotgun I’ve never owned a real estate brokerage. Never worked the field as an agent. But I’ve ridden shotgun in this industry by virtue of exposure to it. When you ride shotgun, you get to gaze out the side…


Walking on the Moon

Giant steps are what you take, walking on the moon I hope my legs don’t break, walking on the moon We could walk forever, walking on the moon We could live together, walking on, walking on the moon — The…


Answering a message in a bottle

When lost at sea, the seaman looks for any signs of land. A beacon, a floating twig, birds… anything that can, at the very least, instill hope. When shipwrecked, seamen discover themselves. And what they’re really made of. Being shipwrecked…