In 1996, at the dawn of online real estate time, broker and agent websites were a garish melange of glamor shots, animated gifs, table-laden code, photo-less listings and clip art. In the course of the next ten years, the tenets…
Archive for September, 2007
Things that cost around $66,000
1 year’s tuition with room, board and flights home from Princeton A 2008 Mercedes GL320 CDI SUV A10% down payment on a luxury condo with panoramic views at the Rivage Tower in Panama A month’s vacation at Frégate Private Island…
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The changing face of real estate advertising
Meet Captain Jones. There was a time when Captain Jones mattered to the consumer. The individual pilot was a bankable brand marker. That was then. This is now: Delta hired SS+K Advertising to handle the new “Change is” ad campaign….
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No brand’s land
My father mentors a teenage boy who lives in East Oakland, a treeless expanse that is one of the most violent, intractable ghettos in America. I sometimes drive this young man home after he’s come along on one of our…
If I had a crystal ball, I’d rub it all day
… and hope to find some answers. Maybe figure out why the industry is so dead. And come up with thing that will reawaken it. Is it more rate cuts? New apps maybe? Would slick TV ads do the trick?…
Top 10 Guesses on Zillow’s endgame
Feel free to add to this. Be nice. They are a part of the industry. #10 They will launch brick and mortar retail stores called Zillow’s Secret. We won’t know what they are selling or what anything costs. The Zetail…
Wild West of real estate
Right now the market is bloated with listings. Many belong to sellers who think they have a better handle on what their home is worth than the expert agents they hire. Agents themselves feed these hallucinations by deferring to their…
Redfin: A gift from the venture community to traditional real estate
I’ve always had a very low tolerance for discount real estate bashing. It’s a slimy, stinking red herring. And one that serves the “traditional” industry poorly in the minds of consumers. It is unlikely Redfin will achieve dominant share in…
Slouching toward Parsipanny
At the risk of seeming pretentious and simple at the same time, I submit that the poem Slouching Towards Bethlehem by W.B. Yeats captures the housing times better than anything you’ll read here or anywhere else. Think about the rough…
Century 21, the first choice among young, first time buyers
Focus groups are so critical. Even informal, unscientific ones are better than nothing. They always reveal hidden gems. Last night I found myself in the company of a dozen 27-31 years olds. None owned a home. When asked what I…
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- Cyndee Haydon: Wish it didn’t hit home so much! It makes me disgusted everyday when I try to book appointments...
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Freaking... - Jeffrey Douglass: I agree with Kevin on the Re-max thing, but that is just more big box spin than walking the talk....
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