Archive for June, 2007

The meek, uninformed consumer

I was on a conference call the other day that made me think all this talk (some of it emanating from this blog) about the empowered, Zillow-using consumer just may be bunk. Or, at a minimum, that there are still…


It’s 1999 all over again – without the bad parts

Top 10 reasons the current wave of online real estate innovation is different (and better) than the “dot-com” era of 1996-2000: 1. Innovation is no longer dependent upon industry approbation 2. Hype is still a fact of life, but it’s…


The future of the music….er, real estate business

Rolling Stone just ran a special report on the decline of the music business. As you read the excerpts below – various “theories” on the future of music – imagine they are directed at real estate. Substitute songs for listings,…


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Elephant in the room?

There’s an undercurrent to the battle between the real estate industry and its detractors few talk about. It may not define the struggle, but I think it explains some of what’s going on. Perhaps it hit me when I read…


Who’s online and what are they doing?

Just look at what Youth, Gen X and Gen Y are doing online. Then look at how many of them are doing it. Business Week Chart That’s a 1/3 of their total population. 70,000,000+. By all accounts, web based people…


Trading Down

Next time you stand on line for a $4.00 cup of steamed milk and espresso ask yourself how, during a time when America was littered with dime-a-dozen coffee shops, when Krups, Braun, et al, were manufacturing affordable, home coffee brew…


Twilight of the brands?

There’s an ad for Coldwell Banker in the most recent issue of National Relocation and Real Estate Magazine that touts 96% brand awareness. Pretty impressive. But on second thought, does awareness really cut it? What percentage of that 96% aware…


Dreaming an MLS dream

Marc Andreessen (of Netscape fame, currently with Ning) wrote what could be the definitive assessment of the Facebook phenomenon. In a nutshell, Andreessen credits Facebook with the most important web development of the decade: creating a open, flexible social platform…


Portrait of a full service agent

In an effort to slice and dice up the discussion of what “full service” is in real estate and what that might look and sound like, I draw your attention to the video. It’s a short interview between Brad Inman…


The Smoking Gun in Real Estate

Today’s article “Real Estate’s Smoking Gun” posed what the push toward a personalized web experience and “trusted sources” mean for real estate. For us Boomers this may seem like cutting edge but really this is exactly how we built our…