1000watt blog

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A 1000watt makeover

By Brian Boero | March 25th, 2009 | 9 Comments Categories: 1000watt

In case you haven’t noticed, we have redesigned our site and blog.
I hope you like it as much as we do.
I am quite sure we’ve made some obvious mistakes. We’ve been so close to this for the past couple weeks. So we welcome your feedback, positive or negative.
A few things to note:
We have re-done our [...]

Online real estate marketing made simple

By Brian Boero | December 26th, 2008 | 13 Comments Categories: 1000watt, Marketing, real estate technology

Brian first published this blog on October 1, 2007. Every word of it rings true today some 14 months later. A while back I gave a speech at a real estate franchise convention on the topic of online marketing. 200…

A couple of things, a few ideas and well wishes

By Marc Davison | December 23rd, 2008 | 2 Comments Categories: 1000watt, Change, Holiday message, Ideas, Zen

As 2008 winds down, the news continues to distill fear, confusion, and sepulchral predictions for 2009. No doubt, there will be challenges in the coming year. But so what? When aren’t there challenges? Since I’ve been working inside this industry…

How to write good copy and win customers

By Marc Davison | February 4th, 2008 | 2 Comments Categories: 1000watt, Advertising, Branding, Consumers, Marketing, Web 2.0

Dale Carnegie shared a secret to writing great copy in his book How to Win Friends and Influence People that goes as follows: How to _____ and _____. All one needs to do to launch a powerful ad is fill…

Ad copy that attempts to say everything - sometimes says nothing

By Marc Davison | February 1st, 2008 | 5 Comments Categories: 1000watt, Advertising, Branding, Marketing, Web 2.0

It’s ads like this one for Site X Data that may explain why real estate people are often so confused by vendors. Maybe I’m dense. Maybe this copy works for Fidelity. So this is only my opinion but as an…

72 hours later… I am abandoned

By Marc Davison | January 17th, 2008 | 16 Comments Categories: 1000watt, Buyers, Consumers, The Industry, User experience

The saga continues Part 1 Part 2 Part 4 It’s Thursday. 5:17 72 hours ago I became a lead. Today, I feel ignored. Unimportant. I feel that maybe I failed to clearly express my needs to the agent on whose…

25 things to web 2.0 your company

By Marc Davison | January 11th, 2008 | No Comments Categories: 1000watt, Inman Connect, Video, Web 2.0

Following the keynote on opening day at Connect 2008, Brad Inman chatted with Sherry Chris, Charley Young, Don Lawby, Kevin Boer and I on the subject of how to web 2.0 your company. We were to discuss the 25 things…

I’m not a lead

By Marc Davison | January 3rd, 2008 | 43 Comments Categories: 1000watt, Advertising, Consumers, Video

The task at hand

By Brian Boero | January 3rd, 2008 | 4 Comments Categories: 1000watt, Change

Let’s get to work in ‘08! — Davison and Boero

After the harvest, a time to give thanks

By Marc Davison | November 29th, 2007 | 2 Comments Categories: 1000watt

A turkey with stuffing. Cranberry sauce. A vegetable casserole. Wine. Old friends. Family. As social structures dissolve, as family members spread further and further away from each other, as our lives get more chaotic, we hunger for the simple traditions…

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